Yay! I could not be more thrilled to have Canadian writer Mary-Jo Dionne as my very first weekend guest of the summer. The list of reasons to be jealous of her is much too long, so I’ll just give you the highlights: She’s an amazing writer {funny, thoughtful and insanely smart… the next Tina Fey, really}, she started a charity to protect the rights of doggies everywhere called The Fleas Knees, which she pours her heart and soul into {and in true Mary-Jo fashion, instead of a normal launch party for the line of t-shirts created to raise funds, she kicked the whole thing off at the Playboy Mansion?!?} Wait, there’s more! She has done stand-up comedy, she has her own radio show, she is a triathlete, she’s pretty… ok, you get the idea! Anyway, just when I thought she couldn’t be any more thoughtful or inspiring, she writes this:
I believe it was writer Marianne Williamson who said, “It’s not to our discredit we have fallen. It’s to our credit we have fallen, … and gotten back up.” Whether I’m right or not about the author of that sentiment, this insight was also delivered by Lionel, the butler in the film Maid in Manhattan to Jennifer Lopez’s humiliated character, after she was exposed as – gasp – a chamber maid and not the millionaire she’d pretended to be. “What we do, Miss Ventura, is not what defines us,” Lionel said. “What defines us is how well we rise after falling.” From Greek mythology to Valerie Bertinelli’s career, nothing’s more inspiring than a resurrection.
On June 15th, my city – consistently depicted in glossy marketing materials as the Mecca for perfect-living – underwent a massive punch in the gut. In the wake of a disappointing Stanley Cup finish (for Vancouver, anyway), what started as a few chest-thumping twits snowballed into multiple chest-thumping twits and soon my streets were thick with flipped-cars, smashed store fronts, and pepper spray. As rioters put themselves – and others – in precarious situations, not the least of which included setting cop cars on fire, it was the prime location for a Darwin Awards convention.
But the following morning, something happened. Figuratively and literally, the city woke up. Hung-over not from alcohol – okay, there was that too, however allow me this metaphor – but from a reality check. Our city – consistently voted the #1 place in the world to live – could get ugly?! Like the prom queen who gets a zit, so too did we have to face a sizeable blemish.
What emerged was a new brand of expression. This wasn’t some multi-million dollar advertising campaign. No, this sprouted organically. As if decades of unexpressed loyalty had been sleeping in the soil and under the pounding of looters’ feet was finally ready to blossom. The air was thick not with pepper spray, but a renewed sense of civic commitment – indicated on murals that covered shattered windows. Whether art is “good” or “bad” is not relevant – so long as it tells the truth. And as far as I’m concerned, this new Vancouver – Vancouver 2.0 – tells the truth. It’s not about the pages of a shiny come-visit-us brochure. It’s about what happened on the night we fell. When our noses were pressed into the ground, and when the kicks just kept on coming, we made the decision to rise again.
Canwest Global Inc. Agency: Canwest Global, in-house creative department Creative Director: Jim Emerson Writer: Mary-Jo Dionne
Globe and Mail
Globe and Mail Writer: Mary-Jo Dionne Agnes Graham collected friends like others collect spoons (and she collected those, too) Mary Agnes Alvenia Heft Graham Independent. […]
The Huffington Post
The Huffington Post Blogger: Mary-Jo Dionne • Mary-Jo Dionne in The Huffington Post • Where Healthy Debate Ends and Arrogance Begins • The Complicated Grief […]
The Block Magazine
The Block Magazine Contributing Editor: Mary-Jo Dionne
FASHION
FASHION: Soap Opera Magazine: FASHION Writer: Mary-Jo Dionne
Earl’s Restaurants Designer: Karacters/DDB Writer: Mary-Jo Dionne Project: Girls’ night out martini coasters
City Soap Company
City Soap Company Creative Director: Garnet McElree Writer: Mary-Jo Dionne
BC Hot House
BC Hot House Agency: Lanyon Phillips/BBDO Creative Director: Peter Lanyon/Bill Downie Art Director: Bill Downie Writer: Mary-Jo Dionne
Nike
Nike Agency: Orange Creative Creative Director: Sue Lee Art Director: Sue Lee Writer: Mary-Jo Dionne
Vancity
Vancity Designer: Anne Lai Writer: Mary-Jo Dionne
BC Smokers’ Helpline
BC Smokers’ Helpline Agency: Grapheme Koo/Identica Creative Director: Gae Wakabayashi Art Director: Gae Wakabayashi Writer: Mary-Jo Dionne
Stéphane deRaucourt
Stéphane deRaucourt Agency: Lanyon Phillips / BBDO Creative Director: Peter Lanyon Art Director: Tim Kelly Writer: Mary-Jo Dionne
Army & Navy
Army & Navy Agency: Lanyon Phillips / BBDO Creative Director: Peter Lanyon / Bill Downie Art Director: Garnet McElree Writer: Mary-Jo Dionne
’zaw
’zaw Designer: Sue Lee Writer: Mary-Jo Dionne Billboards The Brand Book ’zaw: artisan pizza in the raw Social —Brussels sprouts were not made for sharing. […]
Bell Yellow Pages Agency: Cossette Communications Creative Director: Richard Hadden Art Director: Garnet McElree Writer: Mary-Jo Dionne Sound Studio: Wayne Kozak Audio Radio Bad day […]
Prospera Credit Union
Prospera Credit Union Agency: Grapheme Koo / Identica Creative Director: Gae Wakabayashi Art Director: Breanna Musgrove Sound Studio: Wayne Kozak Audio Writer: Mary-Jo Dionne Radio […]
H&M
H&M Agency: Cossette Identica Creative Director: Gae Wakabayashi Sound Studio: Calgary’s Energy 101.5 Writer: Mary-Jo Dionne Too Perky
McDonald’s Restaurants
McDonalds Agency: Cossette Communications Creative Director: Richard Hadden Art Director: Jason Evans, Doug Brahmah Writer: Mary-Jo Dionne Sound Studio: Wave Productions Radio I love you, […]
Big Sisters
Big Sisters Agency: Lanyon Phillips / BBDO Creative Director: Bill Downie Writer: Mary-Jo Dionne
BC Breast Cancer Foundation
BC Breast Cancer Foundation Agency: Cossette Communications Creative Director: Richard Hadden Art Director: David DeHaas Writer: Mary-Jo Dionne
The Jealous Curator
The Jealous Curator Writer: Mary-Jo Dionne Intro by: Danielle Krysa Yay! I could not be more thrilled to have Canadian writer Mary-Jo Dionne as my […]
